In the mid-1990s Kristy started WA label Empire Rose and in 2003 was named WA Designer of the Year. In 2006 Kristy sold her share in Empire Rose and started up the lifestyle label, FLANNEL. In May of the same year Kristy took out the ‘V Australia New Generation Rockstar Award” for Best New Australian Designer at Rosemount Australian Fashion Week. The FLANNEL label is now stocked alongside the world’s best designers in the most prestigious retail outlets around the world. Kristy and her close-knit team, including sister Brooke Devenish (1990, Anderson) have grown the business to 14 FLANNEL stores, in Australia and in the US, inclusive of California’s famous Abbot Kinney strip, Santa Monica’s Montana Ava and New York’s Mott Street.